What is OpenAI Ads / ChatGPT Ads?
OpenAI Ads is OpenAI’s new advertising platform for ads within ChatGPT. Companies can use it to place paid ads that appear in line with a user’s current information-gathering and decision-making process.
The ads are labeled as such and displayed separately from the actual ChatGPT response—for example, by having a gray background. Below is an example of how ads are presented on mobile devices.
The key difference from traditional search engine advertising: ChatGPT Ads aren’t just based on individual keywords—they can take into account the context and intent of a conversation. Linking user intent to a helpful ad is a smart move by OpenAI, because ads can actually be very helpful this way. For example, a user might search for “solar system” and describe their home, region, and budget, while briefly explaining what’s important to them. With this information, ads can appear at a stage when a user is actively researching and specifically looking for suitable services, products, or offers.
Added Value for Swiss SMEs
For Swiss SMEs, ChatGPT Ads is more than just an interesting option, since ads are delivered in a way that closely aligns with specific customer needs. Instead of trying to reach as many people as possible, a company can gain visibility exactly when someone is already looking for a solution.
Here are a few real-world examples:
- “Which web agency in Bern can modernize our WordPress website?”
- “Which Swiss travel agency organizes golf trips to Mallorca?”
- “Which solar company is best suited for a single-family home in the canton of Bern?”
- “Find a good accounting firm for small and medium-sized businesses that can help us set up our company.”
This is particularly exciting for specialized Swiss SMEs: While there has been little ability to influence context in Google Ads or other social media platforms until now, it is now possible to become part of the user’s decision-making process. Companies can promote their own offers, services, and products exactly when there is demand for them.
ChatGPT Ads / OpenAI Ads offer the ability to target smaller, more specific audiences through a context-based advertising model. This represents a completely new approach to lead generation. Depending on the situation, high order values can also be achieved, as the timing of the ad display is absolutely critical. Google Ads reaches users when they’re searching for topics, while social media ads are designed to spark interest. Ads within ChatGPT, however, are much closer to the consultation and decision-making phases: users are learning about options, comparing providers, and formulating specific requirements. During these moments of independent research on ChatGPT, an ad for a relevant offer can therefore be perceived as highly valuable—in stark contrast to disruptive, misaligned banner ads.
ChatGPT Advertising Now Available in Switzerland
The rollout has been underway in Europe since August. The ChatGPT Ads rollout is now also available in Switzerland. Through direct self-service access via the OpenAI Ads Manager, all Swiss companies will soon be able to create their own campaigns. In many European markets, onboarding is currently still handled by the OpenAI Ads team or partners. In Switzerland, the first accounts are available, but the activation process is still underway.
For Swiss SMEs, OpenAI Ads will clearly become a new performance marketing channel alongside Google Ads, Meta Ads, and LinkedIn Ads—with the distinct advantage of reaching customers at the very moment they’re already using ChatGPT for research and decision-making. A powerful tool.
Get started with us on your OpenAI Ads / ChatGPT advertising—professional from the very beginning
As is often the case with online advertising, it’s easy to spend a lot of money on online ad campaigns and get little in return—and this also applies to OpenAI Ads if you dive into your own campaign without a plan. You need a clear strategy and someone to continuously monitor and fine-tune your campaign. That’s why you should rely on experienced professionals: We’ll support you with your OpenAI Ads campaign and help ensure that your services, offerings, and products are visible on ChatGPT. We’ve been managing online campaigns from start to finish for over 15 years and provide regular reports on the current status and success of your OpenAI Ads campaign. In short: You’ve come to the right place if you’re looking for a small, affordable agency that will lead your campaigns to success without cutting corners.
