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It’s amazing how quickly the Internet has changed in recent years. And yet some key factors for success on the World Wide Web have remained the same over the decades: Simple and user-friendly solutions are more in demand than ever. With the increasing complexity of our digital lives, the need for simple products is growing for both “normal surfers”. The flood of apps has taught us that it doesn’t have to be a one-size-fits-all solution, but that it is more efficient for the end user if individual applications only cover a few individual needs. Today’s Internet user does not want a software battleship, but is looking for a simple tool to cover a few requirements. He doesn’t care if this means he has to use ten different software tools or web platforms. The main things are simple, efficient and cost-effective.
