Digital Marketing Archives - Rettenmund Solutions

Digital visibility in Switzerland in the age of AI Part 2: Zero-click, falling numbers and the new role of the website

Digital Marketing Google Google AI / Google AIO AEO Answer Engine Optimization Digital Marketing Generative Engine Optimization GEO

08.02.2026 · 14 min reading time

In part 1 of this series, we explained the basics of AEO and GEO and showed how digital visibility is changing as a result of generative AI systems. This second part is dedicated to the concrete effects that many website operators are already seeing in their statistics - and are often unable to classify: falling visitor numbers, declining click rates and growing uncertainty as to whether their own website is still fulfilling its function at all.

Digital visibility in Switzerland in the age of AI Part 1: AEO vs GEO

Digital Marketing Google Google AI / Google AIO AEO Answer Engine Optimization Digital Marketing Generative Engine Optimization GEO

31.01.2026 · 6 min reading time

In the first part of our series, we explain that classic SEO remains important, but is no longer sufficient on its own. Today, visibility is also created where AI systems provide direct answers - which is why companies also need Answer Engine Optimization (AEO) for clearly extractable answers and Generative Engine Optimization (GEO) so that AI models cite content as trustworthy sources. Especially in Switzerland, the consideration of regional language and target groups plays a major role.