Interesting facts about the web, technology & marketing

Unkategorisiert 29 min reading time

AI search systems such as Google AI Overviews, ChatGPT, Claude and Perplexity are fundamentally changing how people find information. While AI traffic is still small (about 1% of total traffic), it converts 4-5× better than Google traffic. To stay visible, your website needs three things: technology (schema markup, llms.txt file, access for AI crawlers), content (clearly structured, original, up-to-date, with question-and-answer formats) and reputation (ratings, brand mentions, authoritative backlinks). Those who optimize for both channels - classic search and AI - today will secure a competitive advantage tomorrow. The good news is that much of what helps AI systems also helps Google.

Digital Marketing 14 min reading time

In part 1 of this series, we explained the basics of AEO and GEO and showed how digital visibility is changing as a result of generative AI systems. This second part is dedicated to the concrete effects that many website operators are already seeing in their statistics - and are often unable to classify: falling visitor numbers, declining click rates and growing uncertainty as to whether their own website is still fulfilling its function at all.

Digital Marketing 6 min reading time

In the first part of our series, we explain that classic SEO remains important, but is no longer sufficient on its own. Today, visibility is also created where AI systems provide direct answers - which is why companies also need Answer Engine Optimization (AEO) for clearly extractable answers and Generative Engine Optimization (GEO) so that AI models cite content as trustworthy sources. Especially in Switzerland, the consideration of regional language and target groups plays a major role.

Artificial intelligence (AI) 15 min reading time

Today, a website redesign goes far beyond mere visuals: it should take into account and guide strategic market analysis, an emotional user experience and technical excellence in order to optimally appeal to both humans and AI systems. A successful redesign reflects the development of a company and strengthens its digital presence by creating trust, conveying clear messages and convincing users in just a few seconds.

Artificial intelligence (AI) 11 min reading time

Google ranking factors in 2026 will place significantly more emphasis on user and AI signals, in particular content comprehensibility, response quality and semantic relevance. Technical aspects such as loading time, core web vitals and structured data will remain important, but thematic authority and trusted expertise (EEAT) will become increasingly important. In addition, search systems prefer content that provides clear, concise answers for users and AI models.

DXP 7 min reading time

The digital trends of 2026 will focus heavily on artificial intelligence and automation, which will drive personalized user experiences and data-driven decision-making processes. At the same time, platform and interoperability strategies are becoming increasingly important in order to be present efficiently across multiple digital touchpoints. Data protection and sustainable digital business models are also becoming decisive competitive factors for companies.

Artificial intelligence (AI) 5 min reading time

The digital transformation has accelerated more in the last three years than it has in a decade. With the massive introduction of artificial intelligence into marketing, operating systems, content creation and commerce, corporate websites are facing a new understanding of their role. They are no longer just digital shop windows – they are becoming central

Design 4 min reading time

We all know this situation: you just want to watch a video or check a message – and suddenly half an eternity has passed. This doesn’t happen by accident. Behind the apps we use every day, there is a design that is precisely intended to keep us on our toes. One screen – all generations

Design 4 min reading time

In an increasingly digitalized world, the responsibility of designers and developers is becoming ever greater. **Ethical design** and inclusive design** are no longer optional extras, but fundamental requirements for modern web applications. Ethical design focuses on the transparency and well-being of the user, while inclusive design ensures that digital products can be used by people

3D 4 min reading time

Die Fähigkeit, dreidimensionale Grafiken direkt im Webbrowser darzustellen, ist seit Langem ein Traum der Webentwicklung. WebGL hat dies ermöglicht, aber seine Leistung und Komplexität waren oft limitierend. Die nächste Generation der Web-Grafik-API, WebGPU, ist die Antwort auf diese Einschränkungen. WebGPU bietet eine nahezu native Performance und eröffnet dem Webdesign und der Webapplikationsentwicklung völlig neue Möglichkeiten

Data protection 4 min reading time

Die Ära der Künstlichen Intelligenz (KI) und der Hyper-Personalisierung (siehe Artikel 17) basiert auf einem unersättlichen Appetit auf Daten. Je mehr Daten eine KI verarbeitet, desto besser wird sie. Gleichzeitig verschärfen sich die Datenschutzbestimmungen weltweit (GDPR, CCPA, EU AI Act). Im Jahr 2025 stehen Webentwickler und Unternehmen vor einem fundamentalen Dilemma: **Wie können wir die

Web architecture 4 min reading time

The digital landscape is changing faster than ever. To keep up with this pace, companies need to break up their rigid, monolithic IT systems. **Composable Architecture** is the answer to this challenge. It is a modular approach in which applications are composed of small, independent and interchangeable components – the so-called **microservices**. Instead of maintaining

Artificial intelligence (AI) 4 min reading time

Die Sicherheit des modernen Internets basiert auf kryptografischen Algorithmen wie RSA und Elliptic Curve Cryptography (ECC). Diese Algorithmen sind so konzipiert, dass sie selbst mit den leistungsstärksten klassischen Supercomputern nicht in angemessener Zeit geknackt werden können. Doch die Entwicklung des **Quantencomputers** stellt eine existenzielle Bedrohung für diese Systeme dar. Ein ausreichend leistungsfähiger Quantencomputer könnte mit

Artificial intelligence (AI) 5 min reading time

How did this come about? The transformation to an answer machine For years, Google was simply the search engine: enter a keyword, click on one of the blue links, done. But this phase is practically over. Google has gradually transformed search into an answer engine – powered by artificial intelligence. The decisive change: Google no

CMS 7 min reading time

From headless CMS to the Composable Digital Experience Platform (CDXP) In recent years, the headless CMS has been competing with classic, monolithic content management systems such as WordPress, Typo3 or Drupal. The separation of backend (content repository) and frontend (presentation layer) has created a new level of flexibility – content can be played out via

E-Commerce 5 min reading time

In today’s digital world, a professionally designed online store is the key to business success. Whether you’re an established business looking to expand your product range or an aspiring entrepreneur taking your first step into the world of e-commerce, this ultimate guide is exactly what you need. We’ll take you through the crucial steps to

Artificial intelligence (AI) 5 min reading time

Many entrepreneurs, self-employed people and marketing managers are currently dealing with the trends around AI, Google AI, ChatGPT and are increasingly at a loss when it comes to online presence . The disruptive changes in artificial intelligence in recent months are now affecting all industries and sectors across the board. A clear trend is emerging:

Wordpress 2 min reading time

Are you responsible for a WordPress website and worried because you have discovered this message in your WordPress dashboard? Your website is running an outdated version of PHP (7.4.33) that no longer receives security updates. It should be updated. What is PHP and how does it affect my website? PHP is one of the programming

Digital Marketing 4 min reading time

Holliger Consult - competence center for integral security and building protection The collaboration between Rettenmund Solutions and Holliger Consult is an example of how digital marketing measures can raise the profile of a specialized company.

Customer Stories 3 min reading time

Successful SEO optimization for the Bernese yoga studio “Yoga Mudra” by Christine Kernen More visibility for yoga in Bern thanks to targeted SEO measures Christine Kernen’s yoga studio offers a wide range of yoga classes for beginners and advanced practitioners. From classic Hatha Yoga and Yin Yoga to individual coaching in private lessons – yoga

Checklists 5 min reading time

With the right planning and implementation, you can have a successful and user-friendly e-commerce store built that effectively presents your products or services and appeals to customers. This checklist will guide you through the most important steps to create a professional online store together with a web agency. Requirements catalog: Define all requirements for your

Data protection 4 min reading time

Since its introduction, the Swiss Data Protection Act (DPA) has established itself as a key instrument for ensuring the protection of personal data in Switzerland. On September 1, 2023, a revised version of the DPA will come into force, which will have a significant impact on businesses, especially website owners and small and medium-sized enterprises

CMS 3 min reading time

Choosing the right content management system (CMS) is crucial to the success of a website. Two of the most popular CMS options are WordPress and Typo3, both of which have their unique strengths and weaknesses. In this article, we will compare these two systems in detail to help you decide which is best suited to

E-Commerce 5 min reading time

WooCommerce is an open source e-commerce plugin for WordPress. It is a popular choice for many online store owners as it is easy to use and offers a variety of features. One of the most important functions of WooCommerce is the support of various payment systems and payment methods. In this article, we will take

Web technology 6 min reading time

Web-Vitals is a Google initiative designed to help business owners, marketers and developers alike identify opportunities to improve the user experience. These signals are based on extensive work by many researchers in the fields of human-computer interaction (HCI) and user experience (UX). However, choosing the right metrics and thresholds is not as simple as reading

Artificial intelligence (AI) 4 min reading time

Artificial intelligence (AI) has developed rapidly in recent years and is increasingly present in our daily lives. The ongoing development of AI technologies will continue to bring about transformative changes in various industries and areas of life in 2024. In this article, we take a look at the most promising AI trends for 2024. Artificial

Digital Marketing 4 min reading time

Ontwikkel een succesvolle digitale marketingstrategie met deze 17 belangrijke punten. Leer hoe je jouw online aanwezigheid kunt vergroten en je doelgroep effectief kunt bereiken. Volg deze waardevolle richtlijnen en behaal optimale resultaten in de digitale wereld. Ontwikkel een succesvolle digitale marketingstrategie met deze 17 belangrijke punten. Leer hoe je jouw online aanwezigheid kunt vergroten en

E-Commerce 5 min reading time

Current trends in e-commerce show an increasing demand for personalized shopping experiences and a consistent brand presence on different channels. WooCommerce offers a flexible and customizable platform that allows companies to design their e-commerce website exactly according to their requirements.

CMS 2 min reading time

The choice between TYPO3 and WordPress as a content management system (CMS) depends heavily on the user’s needs and goals. Here are some aspects that could be considered in a blog post about TYPO3 and WordPress: TYPO3 Advantages: Flexibility and scalability: TYPO3 is particularly suitable for complex and large web projects. It offers a high

E-Commerce 4 min reading time

SWISS ALPINE HERBS is a Swiss company specializing in the cultivation, harvesting and processing of a wide range of herbs native to the Swiss Alps. The company's mission is to provide customers with high-quality, natural products that are free from harmful chemicals and synthetic additives.

Customer Stories 2 min reading time

For the Döme's Foodtruck by Cabana team, we took over the digital marketing strategy for four weeks. Within a very short time, the level of awareness in Grindelwald and the surrounding area should increase significantly.

Social Media 3 min reading time

What is the recipe for success for successful companies on social media? A convincing online presence and relevant, up-to-date content are certainly indispensable for achieving a high level of digital visibility. Brands that focus on clear positioning, tell exciting stories over the long term and understand users and constantly changing social media platforms are the winners on social media.

Partner 1 min reading time

Unum Design is a leading Swiss graphic design company in Seeland, founded by Cornelia Spahr and Regular Gerber, specializing in creating engaging and creative designs for a variety of clients.

Search engine optimization 4 min reading time

Your website is there, the content is there, social media is there. And it's just not working enough? We often hear this problem and have developed intelligent packages of measures to catapult your content, your website and your social media presence to the top.

Storytelling 2 min reading time

The term "storytelling" is on everyone's lips, but it's basically nothing new: people have been telling stories since time immemorial. Whether in Roman times, the Middle Ages or modern times: products or services have always sold more easily when they are linked to stories and emotions. Are you already using storytelling for your business? Whether offline or online, analog or digital - many potential customers are just waiting for your exciting business or product story.

Web applications 2 min reading time

What do your customers really think about your services or products? We have developed a customer feedback tool (Service Follow Up Tool) that can be used across all industries. Whether in the medical sector or the travel industry, customer opinion is important. However, a feedback tool alone is not enough – integrate a defined service

Online strategy 1 min reading time

At a time when the digital presence of companies is becoming increasingly important, it is crucial to understand the behavior and preferences of your potential customers. This is where visitor tracking comes into play, an effective method that allows you to record and analyze visitor behavior on your website, online store or portal. With a

E-Commerce 1 min reading time

Magento 2 – from milestone to high-flyer. We have been building Magento online stores since version 1. The future of e-commerce has begun – let us implement your store project with Magento 2. We are your expert for customized Magento solutions. Customizing of design, support in the selection and connection of payment providers, high-performance hosting

E-magazine 1 min reading time

Our end-of-year edition of the e-mag is published shortly before the end of the year. Find out more about customer projects, companies and people with whom we work successfully. It’s amazing how quickly the Internet has changed in recent years. And yet some key factors for success on the World Wide Web have remained the

Customer Stories 2 min reading time

TINK.ch is an innovative online platform that specializes in promoting independent, high-quality journalism. The platform is primarily aimed at young adults and offers a variety of content ranging from news, culture and lifestyle to scientific topics. TINK.ch aims to create an informed and engaged community by providing its readers with reliable information and interesting perspectives.

Customer Stories 1 min reading time

The new online presence of expo event, the Swiss Live Communication Association, has a modern look that is simple, informative and focused. The most important information is not only available on desktop screens but also on tablets and cell phones. The more than 120 members from sectors such as event and trade fair agencies, trade

Innovation 2 min reading time

From the idea to the online solution Have you developed an ingenious project idea or are you still in the middle of it? Is it an online solution, an online platform or something similar? Are you about to take the next step and develop your business idea or business model into a feasible concept? Then

Web technology 1 min reading time

Would you like to improve your Google positioning? Then use an SSL certificate. What the heck is an SSL certificate? Well, you have probably already visited web stores and noticed that the URL in the browser changes: http://www.website.ch becomes https://website.ch – and all data is transmitted to and from you in encrypted form. Google promotes

Customer Stories 1 min reading time

The new website of the Kirchlindach parish is particularly impressive thanks to its mobile coverage. A mobile view of the website makes it easy to “snoop around” in the nested page tree. Important information and contact addresses are now not only available on desktops, but also on cell phones – this parish has got the

Customer Stories 4 min reading time

Fantasy Buch veröffentlicht – als E-Book und richtig vermarktet Unsere Kunden Herr Segmüller und Herr Fivaz, beides begabte Fantasy Autoren, veröffentlichten kürzlich Ihr erstes Werk als E-Book. Das wäre weiter nichts Besonderes, wäre dahinter nicht eine ausgeklügelte Online Marketing Strategie. Von einer eigenen Website, Online Community, Social Media bis hin zu einem eigenen Soundtrack –

E-Commerce 10 min reading time

An interview on the topic – April 2015 How would you define mobile commerce? My definition would be something like the following: The purchase of goods and services using mobile devices regardless of the current location and time (i.e. completely independent of store opening hours). Mobile commerce or mobile e-commerce has already become “standard” in

Customer Stories 2 min reading time

Easysticker is your partner for vehicle lettering, bumper stickers, stickers, labels and wall tattoos. With great passion and attention to detail, the “small sticker factory” in Rubigen produces a wide variety of stickers and decals as individual items or in large runs. Great importance is attached to the quality and durability of the stickers and

Customer Stories 2 min reading time

The Phoenix Lerninstitut Bern was founded in summer 2012. In the trendy Breitenrain district, at Scheibenstrasse 20a, a convenient location in terms of transport links. Many young families live in the neighborhood and are happy to find a learning institute nearby that provides uncomplicated and efficient help with school problems. The Phoenix Lerninstitut Bern mainly

Digital Marketing 3 min reading time

This is how it works: Place an unsubscribe link clearly and legibly at the bottom of the email There must be an imprint in the e-mail (e.g. required by law in DE) The sender address must be an active and retrievable e-mail address. The width of the e-mail template should be between 600 and 700

Search engine optimization 3 min reading time

SEO – Search engine optimization: Your website finally at the top of Google & Co How important a good search engine position on Google is today no longer needs to be emphasized. Everyone uses Google and it doesn’t matter whether it’s on a desktop or tablet at home or on an office computer: Google is

E-Commerce 1 min reading time

As Magento developers, we are of course also looking forward to taking part in the first Magento e-commerce conference. The event will take place on October 24 at the Hotel Riverside in Glattfelden (ZH). An after party, a Magento Bowling Contest and a Zibbz Concert will follow. See u there! 🙂 More information at: https://www.meet-magento.ch/

Magento 1 min reading time

How easy it is to migrate your Magento store … Back up old Magento store files (e.g. download via FTP) – all folders / subfolders Save old DB status (e.g. via phpMyAdmin database backup) Set up new DB on target hosting Assign new DB user to the newly created DB Restore the old DB status

CMS 2 min reading time

Typo3 is a comprehensive and versatile web content management system (CMS), which is mainly used by global players such as Lufthansa or Lindt&Sprüngli. The possibilities are almost limitless and, in addition to the classic Internet presence, an intranet and extranet can be set up. Various modules and expansion interfaces offer maximum application options and flexibility.

Digital Marketing 2 min reading time

Search engine optimization yes - the only question is who takes care of it? All too often we find that customers can't spend any time at all on their "daily business" to put exciting articles online in their blog or to prepare existing articles for search engines.

Web architecture 3 min reading time

A customer solution that was implemented in 2003 under Microsoft ASP.NET is currently being migrated to PHP. What are the reasons for such “radical” decisions? On the one hand, affordable, stable and secure Windows hosting environments are certainly still in short supply for start-ups or small companies, even though many hosting providers such as Genotec,

CMS 2 min reading time

The second Typo3 6 "LTS Release" appeared in March of this year. The abbreviation or addition to the Typo3 CMS version LTS means "Long Term Support" and refers to a longer-term support as known from open source operating systems such as Ubuntu. This means: Necessary updates and error corrections (patches, fixes, bug fixes) will be developed and made available by the Typo3 CMS team for at least the next 3 years (36 months).

Customer Stories 1 min reading time

[vc_row][vc_column][vc_single_image image="8077" img_size="full" css=".vc_custom_1523364601909{border-radius: 1px !important;}"][vc_column_text]Reka is building in Thurgau on Lake Constance. A new vacation village will soon be built here. In brief: the location will be…

Innovation 2 min reading time

Rettenmund Solutions is also involved in the search for flight MH370 - at http://www.tomnod.com/ - yesterday we came across some small unknown mini-islands. No, unfortunately it wasn't Atlantis. We will be happy to explain how you too can search for the missing flight via online satellite images.

Customer Stories 1 min reading time

This is perhaps how you could describe Pierre C. Ehrensperger’s new RE-TURN-ART art website. It was extremely important to the artist and architect to integrate only the essentials into the new website. His artistic concept comprises three elements: an art section called “ART”, followed by a section called “TURN-ART”, which is literally about works that

Magento 3 min reading time

Solutions to common Magento problems Problem: Show shipping method by default from shopping cart, e.g. flatrate Solution: http://www.danneh.org/2010/08/adding-shipping-costs-to-the-cart-automatically-in-magento/ Problem: How to code a new shipping method or a new shipping module? Solution: http://inchoo.net/magento/custom-shipping-method-in-magento/ Problem: How to setupped a shipping flat rate? Solution: http://www.magentocommerce.com/knowledge-base/entry/setting-up-flat-rate-shipping Problem: Is there a simple “shipping against invoice” extension that also offers

Customer Stories 3 min reading time

Alongside headaches, sleep disorders are one of the most widespread psychosomatic complaints, with an estimated 20-25% of the adult population in Switzerland suffering from clinically significant sleep disorders with subsequent impairment of performance or concentration the following day. Sleep disorders are considered clinically significant if they persist for at least 4 weeks; in reality, two

Wordpress 3 min reading time

As experienced web professionals, we have been using WordPress as our content management system for years. The flexibility of the system not only makes it easy to update pages, but also allows you to work very efficiently and intuitively with your own website. Individual lessons “WordPress Professional” Become a WordPress user and developer yourself. With

CMS 2 min reading time

It is not only the open source world that can offer a range of ingenious content management system (CMS) solutions today. But what is the best choice for a small company or SME? Here you will find a short checklist or list of questions to help you decide on a CMS system.

CMS 3 min reading time

It's not just our customers who have been waiting for this: Wordpress version 3.5 was released this week. The major release also offers some great new features, such as improved upload functions and easier handling for photo galleries or individual images.

News 3 min reading time

New offline attacks Our customers are not the only ones reporting numerous hacker attacks on their network – it seems that a new wave of phishing and attacks is underway. Many companies are now also experiencing quite brazen attack attempts. More and more people are “phishing” over the phone, which means that they receive a

Customer Stories 1 min reading time

Your own application website on the Internet as a supplement to your application dossier Are you looking for a job or thinking about a possible job change? Then why not supplement your application folder with an online application dossier? You can present yourself, your skills and strengths professionally on your own website. We also support

News 2 min reading time

More customers with Facebook & Co … Everyone is talking about social networks. More and more companies are making targeted use of social networks such as Facebook, LinkedIn and Xing and are engaging in so-called “social marketing”. But what’s in it for you? In this short blog article, we would like to briefly discuss a

Search engine optimization 2 min reading time

Do you want to appear at the top of search engines like Google? We say: In principle, anything is possible. However, the kind of entry pages that were often generated in the past no longer lead to success today. However, you can easily optimize your own website without massive technical knowledge.

WE WORK FOR, AMONG OTHERS ...

Stiftung für Konsumentenschutz

swiss alpine herbs - SWISSALPINEHERBS

Schweizerische Eidgenossenschaft

BETAX Genossenschaft BERN

männer.ch - Dachverband Schweizer Männer- & Väterorganisationen

UBS Bank - Y

medbase Gruppe

REKA Genossenschaft

Kyburz Saphire, Safnern - Optische Komponenten Saphir, Keramik

Edition Königstuhl

Gemeinde Urtenen-Schönbühl

LKBV - Luzerner Kantonal-Blasmusikverband

stadtwerke kongress aarau

Casafair - Eigentum mit Verantwortung

Green Golfreisen

Swisspower AG

Gemeinde Moosseedorf

Einwohnergemeinde Lengnau

reCIRCLE AG - Die Mehrwegsystem-Lösung

HESAV - Haute Ecole de Santé Vaud