SEO Tracking in the Age of AI: Why Search Engine Rankings Alone Are No Longer Meaningful
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Many website owners check the same metric every month: their Google ranking. But it is precisely this metric that is rapidly losing its significance. Now that Google is responding with AI Overviews and AI Mode, and more and more people are asking their questions directly in ChatGPT, Gemini, or Perplexity, the traditional ranking check captures
