Define the target group of the homepage in a simple written concept (e.g. according to age, interests) and put yourself in the position of the individual persons (e.g. as an older customer aged 50 and over, do I understand the offer?)
Which advertising strategy makes sense for your website? Should there be a launch advertising campaign on Facebook, Google+, LinkedIn or do you want to continuously attract new visitors to your website with a clever content strategy?
Do competing companies have a particularly high-quality Internet presence and would you like to take market share away from the competition by launching or relaunching an intelligently designed new homepage? Take note here: Examine all marketing measures and analyze possible strategies that the competition is pursuing. The more passive the competition is, the easier it will be to expand or consolidate your position over many years.
Websites and online solutions in general can be very simple, i.e. very rudimentary, or extremely high-quality – visually and functionally. Ask yourself the question of the budget framework and compare estimates with your requirements (preferably using a simple catalog of requirements).















