What does an AI-optimized website or online store cost in Switzerland – ultimate trends for 2026

Many entrepreneurs, self-employed people and marketing managers are currently dealing with the trends around AI, Google AI, ChatGPT and are increasingly at a loss when it comes to online presence . The disruptive changes in artificial intelligence in recent months are now affecting all industries and sectors across the board. A clear trend is emerging: by 2026 and beyond, it will be essential to position your own brand in the digital world in a strategically smart and operationally effective way. Developments to date clearly show that we are increasingly moving away from analog methods and channels towards a consistently digital reality.

Google AI (Google AIO) was only recently rolled out in Switzerland. A new “AI” mode button was added to the search field. Google is aware of the current situation: the search platform is increasingly losing users to ChatGPT. The familiar search behavior of people on the Internet has changed rapidly. Everything has to be faster, answers to urgent questions should appear on the screen within a few seconds. Patience was yesterday, AI is today and all information and answers are expected “instant”, i.e. immediately. This is increasingly influencing all other online channels.

How relevant is a company website optimized for Google AI and ChatGPT?

In today’s online world, a fast-loading and optimized company website, product website or online store is already “match-decisive” for business success. When it comes to the findability of your company, your brand and / or products, optimization for LLMs now also plays a decisive role. Large language models (LLMs) are increasingly shaping the way we provide and organize content digitally – because the influence of AI is growing day by day. This not only affects the technology behind websites and online stores, but also their content, which is increasingly supported by AI or created entirely based on AI.

The website and online store remain the core building blocks of a digital brand strategy – they stand for trust, brand loyalty and conversion. In addition, social media channels such as LinkedIn, Facebook and TikTok are becoming increasingly relevant in the interplay of digital touchpoints. AI is increasingly omnipresent digitally and “sees everything” that your company generates directly or indirectly (e.g. via customers) online. This data is linked and networked by AI. In the coming years, AI will be developed into super intelligence, which means that it is better to define and consistently pursue your own digital strategy today than tomorrow. After all, it is becoming increasingly important to retain control over the digital perception of the brand – in other words, to actively manage how people think and talk about the company online.

However, AI is also picky and does not automatically absorb everything that is available online. Websites will continue to be the central vessels over the next few years – but today, social media platforms, user interaction, online ratings and Google Business entries also play a decisive role. In short: from Google and Facebook ratings to reviews on Trustpilot – all of these factors contribute to the overall picture. Digital reputation and all the data generated online about your company and your brand will become increasingly important in the coming months and years.

How expensive is an own website or its renewal (redesign)?

Today, prices for website creation vary considerably, depending on factors such as type of website, functionalities and design requirements and coverage of new important topics such as AI / ChatGPT & Co. Deciding on the right provider and variants can be very overwhelming. Especially if you also consider the integration of AI assistants or tools on the website.

This does not necessarily mean that SMEs have to spend tens of thousands of francs just to connect their existing website to ChatGPT or generally make their online store more AI-enabled. We specialize in developing efficient solutions to achieve measurable success with little time and financial outlay, e.g. in the form of more sales or more brand presence.

We want to strengthen our digital presence – but where do we start?

The ideal starting point is a focused workshop (e.g. 2-4 hours) that makes it clear where your digital brand stands today – and which strategies you can use to achieve more sales, applications and qualified inquiries. We can show you not only the marketing side but also the technological aspects with regard to trends in the coming years. Don’t plan too far into the future, think and act with the next 2 or 3 years in mind. The current changes in AI technology are easy to predict for the next 2-3 years.

Do you feel overwhelmed by the digital possibilities?

You are not alone in this. Many of our clients are facing the challenge of keeping pace with the rapid developments in the field of AI technologies. We support SMEs and marketing experts as a strategic beacon on the path to the digital future. With in-depth expertise in websites, redesigns and digital strategies, we show which trends and developments will be really relevant in the coming years. We are already conducting numerous workshops to steer web projects in the right direction – strategically clear, practical and with a view to sustainable success.