Our client: Successful in the golf travel business thanks to top Google rankings for +20 years
No market is as competitive as the travel industry.
Providers want to position themselves as far ahead as possible online on Google & Co, because this makes all the difference: being in the top 5 rankings, for example on Google, can make the difference between business success and decline.
We have been advising and supporting the online solutions of Green Golfreisen in Lucerne since 2000. And with success: all of Green Golf Travel’s business-critical keywords can always be found in the top 3 on Google, consistently for 24 years now. But the competition never sleeps: Kuoni and well-known golf travel providers are constantly trying to secure a better position with keywords such as “golfreisen” or “golfferien”. An endless battle? Yes, to a certain extent, but in the end it’s not the big budget that counts, but the right digital strategies online. How can you hold your own against the big players? Is that even possible in 2024, you might ask. And the answer is quite simply: Yes, of course! If your business offers services or products that are in demand by a wide audience, then that’s not a problem. But you need the necessary strategies, continuity and a keen nose for Google changes. Because: Google & Co can change their search engine algorithms at any time, which has had disastrous consequences for many companies in the past. For example, significant changes in recent years have seen even well-known websites suddenly slip from the top positions into search results nirvana. Only with a lot of effort and external help were some well-known companies able to regain the critical rankings. This makes it all the more important to stay on the ball and continuously review and adapt your own SEO strategies. For our client Green Golfreisen, we therefore rely on a combination of proven techniques and innovative approaches. Our recipe for success consists of several components: Weekly keyword analysis and optimization: we regularly perform detailed analysis to ensure we are using the most relevant and effective keywords. We not only monitor search volumes, but also the intensity of competition and seasonal fluctuations. Content marketing: High-quality, informative and up-to-date content is at the heart of our strategy. We regularly create blog posts, travel reports and useful guides on all aspects of golf travel. This allows us to offer our users real added value and improve our visibility in search engines at the same time. Technical SEO work: The technical optimization of our website ensures that search engines can crawl and index our content efficiently. This includes fast loading times, user-friendly navigation and mobile optimization. Backlink strategies: High-quality backlinks are still an important ranking factor. We work specifically to obtain valuable links from trustworthy websites that strengthen our authority in the industry. Social media and online PR: A strong social media presence and targeted PR activities help to increase our reach and raise awareness of our brand.
We use platforms such as Facebook, Instagram and LinkedIn to get in touch with our target group and expand our network. Data analysis and reporting: Regular evaluations and reports help us to measure the success of our measures and make adjustments where necessary. We use modern analysis tools to identify trends at an early stage and react accordingly. These comprehensive and dynamic approaches help us to ensure the long-term online presence and competitiveness of Green Golfreisen. The success of Green Golfreisen is also a guarantee for us for further orders and accordingly we do not work for our customers, but with them. If you would like to learn more about how we have successfully positioned our clients for decades, or how we can help you optimize your own online strategy, please contact us.
Your contact
Michael Rettenmund
E-mail: mr@rettenmund.com
