Academy: Getting started with Google Ads – A brief introduction to the exciting world of digital competitor analysis

Michael Rettenmund shows a few simple possibilities with (partly paid) tools such as SEMRush, Seobility and Sistrix, as well as the free method of keeping an Excel sheet. A brief introduction to the exciting world of digital competitor analysis.

The digital landscape is a dynamic and competitive place where companies are constantly looking for ways to improve their online performance and gain a competitive advantage. One such method that enables this is digital competitor analysis. This is an essential part of any successful online marketing strategy, as it provides insight into competitors’ strategies and tactics and helps companies adapt their own tactics accordingly. In this context, Michael Rettenmund steps forward to show some simple ways in which this can be achieved. Rettenmund presents several tools and methods that can be helpful when conducting a digital competitor analysis. He starts with SEMRush, a powerful and sometimes paid tool that provides comprehensive data on search engine rankings, organic traffic and paid search campaigns from competitors. Another useful tool he introduces is Seobility. This SEO tool is ideal for carrying out a detailed technical SEO analysis of competitor websites. It helps to uncover structural errors and optimization potential. Sistrix is the third tool he presents. It is known for its versatility and accuracy in providing SEO-specific data. It enables companies to monitor the visibility of their competitors in search results and gain useful insights for their own SEO strategy. In addition to these tools, Rettenmund offers a simple and free method: keeping an Excel spreadsheet. This makes it possible to collect and compare relevant data on competitors and gain an overview of the digital landscape. This brief introduction to the exciting world of digital competitor analysis by Michael Rettenmund serves as a helpful starting point for any business looking to improve their online presence and better understand their competition. His suggestions allow companies to quickly and effectively get to grips with competitor analysis and optimize their digital marketing strategy accordingly.