{"id":8384,"date":"2017-11-27T07:30:23","date_gmt":"2017-11-27T07:30:23","guid":{"rendered":"https:\/\/rettenmund.com\/2017\/11\/digital-disruption-14-storytelling-what-story-does-your-business-tell\/"},"modified":"2025-01-09T19:23:24","modified_gmt":"2025-01-09T19:23:24","slug":"digital-disruption-14-storytelling-what-story-does-your-business-tell","status":"publish","type":"post","link":"https:\/\/rettenmund.com\/en\/2017\/11\/digital-disruption-14-storytelling-what-story-does-your-business-tell\/","title":{"rendered":"Digital Disruption #14: Storytelling – What story does your business tell?"},"content":{"rendered":"

[vc_row][vc_column][vc_single_image image=”4541″ img_size=”full”][vc_column_text]<\/p>\n

What is storytelling?<\/h2>\n

Storytelling focuses on appealing to potential customers on an emotional level. And emotions are best generated by telling stories.<\/p>\n

What can be experienced is bought<\/h2>\n

Your product sells much better with an exciting story – this is also the case online. So send your customers on a digital adventure trip.<\/p>\n

30% more sales with storytelling<\/h2>\n

Put an end to sterile websites and interchangeable online stores. Enliven online purchasing processes with exciting stories and experiences.<\/p>\n

Storytelling in the analog world<\/h2>\n

Why does Lara still buy her bread from the traditional village bakery? Perhaps because she visited the store with her grandmother as a child and still immediately remembers the smell of freshly baked goods? Or is it the many emotional stories that can be associated with the store? In any case, Lara does NOT think about the Coop petrol station opposite on a Sunday morning (which doesn’t sell bad bread either, by the way) and goes straight to the bakery. So she associates a positive emotional experience with the store, which leads to repeat purchases. What more could a business owner want?<\/p>\n

What stories does your business tell?<\/h2>\n

Recently, a customer said: “I don’t do sales talk, I do products!” Until he looked into the topic of storytelling a little more. And he finally had to admit that sales has a lot to do with storytelling. Stories are very easy to tell online in a target-oriented way. But which story suits which product? How can boring services be linked to stories? Facebook, Twitter, Instagram … where do I tell my stories?<\/p>\n

Enthusiastic?<\/h2>\n

Would you like to find out more about the exciting possibilities of storytelling? We’ll show you how stories can refresh and revitalize your business in a free 45-minute workshop at our premises in Bern. Storytelling will inspire you. We are already looking forward to meeting you!<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"The term “storytelling” is on everyone’s lips, but it’s basically nothing new: people have been telling stories since time immemorial. Whether in Roman times, the Middle Ages or modern times: products or services have always sold more easily when they are linked to stories and emotions. Are you already using storytelling for your business? Whether offline or online, analog or digital – many potential customers are just waiting for your exciting business or product story. ","protected":false},"author":2,"featured_media":8025,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1164],"tags":[],"class_list":["post-8384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/posts\/8384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/comments?post=8384"}],"version-history":[{"count":0,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/posts\/8384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/media\/8025"}],"wp:attachment":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/media?parent=8384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/categories?post=8384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/tags?post=8384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}