{"id":8232,"date":"2018-05-11T14:46:41","date_gmt":"2018-05-11T14:46:41","guid":{"rendered":"https:\/\/rettenmund.com\/data-protection\/"},"modified":"2025-10-27T10:51:18","modified_gmt":"2025-10-27T10:51:18","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/rettenmund.com\/en\/data-protection\/","title":{"rendered":"Data protection"},"content":{"rendered":"<h1>Privacy policy &#8211; transparency is important to us<\/h1>\n<p>This <strong>privacy policy<\/strong> provides information about which personal data we process in connection with our <strong>activities and operations<\/strong>, including our <strong>rettenmund.com website<\/strong>. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process.  <\/p>\n<p>Further data protection declarations and other legal documents such as general terms and conditions, terms of use or conditions of participation may apply to individual or additional activities and operations.<\/p>\n<h2 id=\"kontaktadressen\">1. contact addresses<\/h2>\n<p>Responsibility for the processing of personal data:<\/p>\n<p><strong id=\"verantwortlicher\">Rettenmund Solutions<br \/>\n<\/strong>Mr. Michael Rettenmund<br \/>\nKollerweg 9<br \/>\n3006 Bern<br \/>\nE-Mail: <a href=\"mailto:solutions@rettenmund.com\">solutions@rettenmund.com<\/a><\/p>\n<p>We point out if there are other controllers for the processing of personal data in individual cases.<\/p>\n<h2 id=\"begriffe-rechtsgrundlagen\">2. terms and legal bases<\/h2>\n<h3 id=\"begriffe\">2.1 Terms<\/h3>\n<p><strong>Personal data<\/strong> is <em>any<\/em> information relating to an identified or identifiable natural person. A <strong>data subject<\/strong> is a person about whom we process personal data. <\/p>\n<p><strong>Processing<\/strong> includes <em>any<\/em> handling of personal data, <em>regardless<\/em> of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, collecting, recording, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.<\/p>\n<h3 id=\"rechtsgrundlagen\">2.2 Legal basis<\/h3>\n<p>We process personal data in accordance with Swiss data protection law, in particular the <a id=\"103777\" href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/491\/de\" target=\"_blank\" rel=\"noopener\">Federal Act on Data Protection<\/a> (Data Protection Act, DPA) and the <a href=\"https:\/\/www.fedlex.admin.ch\/eli\/oc\/2022\/568\/de\" target=\"_blank\" rel=\"noopener\">Ordinance on Data Protection<\/a> (Data Protection Ordinance, DPO).<\/p>\n<h2 id=\"art-umfang-zweck\">3. nature, scope and purpose<\/h2>\n<p>We process the personal data that is <em>required<\/em> to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data. <\/p>\n<p>We process personal data for as <em>long as<\/em> is necessary for the respective purpose(s) or required by law. Personal data that no longer needs to be processed is anonymized or deleted. <\/p>\n<p>We may have personal data processed <em>by third parties<\/em>. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are, in particular, specialized providers whose services we use. We also guarantee data protection for such third parties.   <\/p>\n<p><em>As a matter of principle,<\/em> we only process personal data with the consent of the data subjects. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.  <\/p>\n<p>In this context, we process in particular information that a data subject <em>voluntarily<\/em> provides to us when contacting us &#8211; for example by post, email, instant messaging, contact form, social media or telephone &#8211; or when registering for a user account. We may store such data in an address book or with comparable tools, for example. If we receive data about other persons, the transmitting persons are obliged to guarantee data protection for these persons and to ensure the accuracy of this personal data.  <\/p>\n<p>We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted by law.<\/p>\n<h2 id=\"ausland\">4. personal data abroad<\/h2>\n<p>We <em>generally<\/em> process personal data in Switzerland. However, we may also disclose or export personal data to other countries, in particular in order to process it or have it processed there. <\/p>\n<p>We may disclose personal data to all <a href=\"https:\/\/de.wikipedia.org\/wiki\/Liste_der_Staaten_der_Erde#Tabelle\" target=\"_blank\" rel=\"noopener\">countries and territories on earth<\/a> and elsewhere in the <a href=\"https:\/\/www.datenschutzpartner.ch\/2022\/04\/23\/datenschutzerklaerung-daten-export-universum-mond\/\" target=\"_blank\" rel=\"noopener\">universe<\/a>, provided that the local law guarantees adequate data protection in accordance with <a href=\"https:\/\/steigerlegal.ch\/2022\/09\/10\/ndsg-schweiz-staatenliste\/\" target=\"_blank\" rel=\"noopener\">the decision of the Swiss Federal Council<\/a>.<\/p>\n<p>We may disclose personal data to countries whose laws do not guarantee adequate data protection, provided that suitable data protection is guaranteed for other reasons. Appropriate data protection can be ensured, for example, by means of corresponding contractual agreements, on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will be happy to provide data subjects with information about any guarantees or provide a copy of guarantees.   <\/p>\n<h2 id=\"rechte\">5. rights of data subjects<\/h2>\n<h3 id=\"ansprueche\">5.1 Data protection claims<\/h3>\n<p>We grant data subjects all rights in accordance with the applicable data protection law. Data subjects have the following rights in particular: <\/p>\n<ul>\n<li><strong>Information:<\/strong> Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.  <\/li>\n<li><strong>Correction and restriction:<\/strong> Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.<\/li>\n<li><strong>Deletion and objection:<\/strong> Data subjects can have their personal data deleted (&#8220;right to be forgotten&#8221;) and object to the processing of their data with effect for the future.<\/li>\n<li><strong>Data disclosure and data transfer:<\/strong> Data subjects may request the disclosure of personal data or the transfer of their data to another controller.<\/li>\n<\/ul>\n<p>We may defer, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.   <\/p>\n<p>In <em>exceptional cases,<\/em> we may charge costs for the exercise of rights. We will inform affected persons of any costs in advance. <\/p>\n<p>We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate. <\/p>\n<h3 id=\"beschwerderecht\">5.2 Right to lodge a complaint<\/h3>\n<p>Data subjects have the right to enforce their data protection claims through legal channels or to lodge a complaint with a competent data protection supervisory authority.<\/p>\n<p>The data protection supervisory authority for private controllers and federal bodies in Switzerland is the <a href=\"https:\/\/www.edoeb.admin.ch\/\" target=\"_blank\" rel=\"noopener\">Federal Data Protection and Information Commissioner (FDPIC<\/a> ).<\/p>\n<h2 id=\"sicherheit\">6. data security<\/h2>\n<p>We take suitable technical and organizational measures to ensure data security appropriate to the respective risk. However, we cannot guarantee absolute data security. <\/p>\n<p>Our website is accessed using transport encryption (SSL \/ TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a padlock in the address bar. <\/p>\n<p>Our digital communication &#8211; like all digital communication <em>&#8211;<\/em> is subject to mass surveillance without cause or suspicion and other surveillance by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities. <\/p>\n<h2 id=\"website\">7. use of the website<\/h2>\n<h3 id=\"cookies\">7.1 Cookies<\/h3>\n<p>We may use cookies. Cookies &#8211; our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) &#8211; are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.  <\/p>\n<p>Cookies can be stored in the browser temporarily as &#8220;session cookies&#8221; or for a certain period of time as so-called permanent cookies. &#8220;Session cookies&#8221; are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. Permanent cookies can also be used for online marketing, for example.    <\/p>\n<p>Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request your express consent to the use of cookies &#8211; at least if and to the extent necessary.  <\/p>\n<p>For cookies that are used to measure success and reach or for advertising, a general opt-out is possible for numerous services via <a href=\"https:\/\/youradchoices.ca\/\" target=\"_blank\" rel=\"noopener\">AdChoices<\/a> (Digital Advertising Alliance of Canada), the <a href=\"https:\/\/optout.networkadvertising.org\/\" target=\"_blank\" rel=\"noopener\">Network Advertising Initiative<\/a> (NAI), <a href=\"https:\/\/optout.aboutads.info\/\" target=\"_blank\" rel=\"noopener\">YourAdChoices<\/a> (Digital Advertising Alliance) or <a href=\"https:\/\/www.youronlinechoices.com\/ch-de\/praferenzmanagement\" target=\"_blank\" rel=\"noopener\">Your Online Choices<\/a> (European Interactive Digital Advertising Alliance, EDAA).<\/p>\n<p><script id=\"CookieDeclaration\" src=\"https:\/\/consent.cookiebot.com\/5a079d3a-70a5-4ff4-8f2d-7d732b75d120\/cd.js\" type=\"text\/javascript\" async=\"\"><\/script><\/p>\n<h3 id=\"logdateien\">7.2 Server log files<\/h3>\n<p>We may collect the following information for each access to our website, provided that this information is transmitted by your browser to our server infrastructure or can be determined by our web server: Date and time including time zone, Internet Protocol (IP) address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).<\/p>\n<p>We store such information, which may also constitute personal data, in server log files. The information is required to provide our website in a permanent, user-friendly and reliable manner and to ensure data security and thus in particular the protection of personal data &#8211; also by third parties or with the help of third parties. <\/p>\n<h3 id=\"zaehlpixel\">7.3 Tracking pixels<\/h3>\n<p>We may use tracking pixels on our website. Tracking pixels are also known as web beacons. Tracking pixels &#8211; including those from third parties whose services we use &#8211; are small, usually invisible images that are automatically retrieved when you visit our website. Tracking pixels can be used to collect the same information as server log files.   <\/p>\n<h2 id=\"social-media\">8. social media<\/h2>\n<p>We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland. <\/p>\n<p>The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. In particular, these provisions provide information about the rights of data subjects directly vis-\u00e0-vis the respective platform, including, for example, the right to information. <\/p>\n<h2 id=\"dienste\">9. services of third parties<\/h2>\n<p>We use services from specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we can use such services to embed functions and content in our website. In the case of such embedding, the services used record the Internet Protocol (IP) addresses of users at least temporarily for technically compelling reasons.  <\/p>\n<p>For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service. <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/about.google\/products\/\" target=\"_blank\" rel=\"noopener\">Services of Google:<\/a><\/strong> Provider: Google LLC (USA) \/ Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: <a href=\"https:\/\/safety.google\/intl\/de\/principles\/\" target=\"_blank\" rel=\"noopener\">&#8220;Privacy and security principles&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">Privacy policy<\/a>, <a href=\"https:\/\/privacy.google.com\/intl\/de\/businesses\/compliance\/\" target=\"_blank\" rel=\"noopener\">&#8220;Google is committed to complying with applicable data protection laws&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/technologies\/product-privacy?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;Privacy policy for Google products&#8221;,<\/a> <a href=\"https:\/\/policies.google.com\/technologies\/partner-sites?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;How we use data from websites or apps on or in which our services are used&#8221; (information from Google)<\/a>, <a href=\"https:\/\/policies.google.com\/technologies\/cookies?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;Types of cookies and other technologies used by Google&#8221;,<\/a> <a href=\"https:\/\/adssettings.google.com\/\" target=\"_blank\" rel=\"noopener\">&#8220;Personalized advertising&#8221; (activation \/ deactivation \/ settings)<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/www.microsoft.com\/de-ch\" target=\"_blank\" rel=\"noopener\">Services from Microsoft:<\/a><\/strong> Providers: Microsoft Corporation (USA) \/ Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland; General information on data protection: <a href=\"https:\/\/privacy.microsoft.com\/de-de\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection at Microsoft&#8221;,<\/a> <a href=\"https:\/\/www.microsoft.com\/de-ch\/trust-center\/privacy\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection and privacy (Trust Center)&#8221;,<\/a> <a href=\"https:\/\/privacy.microsoft.com\/de-de\/privacystatement\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>, <a href=\"https:\/\/account.microsoft.com\/account\/privacy?lang=de-DE\" target=\"_blank\" rel=\"noopener\">data protection dashboard (data and privacy settings)<\/a>.<\/li>\n<\/ul>\n<h3 id=\"infrastruktur\">9.1 Digital infrastructure<\/h3>\n<p>We use the services of specialized third parties in order to be able to use the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers. <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.metanet.ch\/de\" target=\"_blank\" rel=\"noopener\">METANET:<\/a><\/strong> Hosting; Service provider: METANET AG (Switzerland); Data protection information: <a href=\"https:\/\/www.metanet.ch\/de\/ueber-metanet\/datenschutzerklaerung\" target=\"_blank\" rel=\"noopener\">Privacy policy<\/a>, <a href=\"https:\/\/www.metanet.ch\/media\/644\/download\/METANET_TOM_V1.1-2.pdf\" target=\"_blank\" rel=\"noopener\">&#8220;Technical and organizational measures&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"videokonferenz\">9.2 Audio and video conferences<\/h3>\n<p>We use specialized audio and video conferencing services to communicate online. For example, we can use them to hold virtual meetings or conduct online lessons and webinars. When participating in audio and video conferences, the legal texts of the individual services, such as privacy policies and terms of use, also apply.  <\/p>\n<p>Depending on your life situation, we recommend muting the microphone by default when participating in audio or video conferences and blurring the background or displaying a virtual background.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.microsoft.com\/de-de\/microsoft-teams\/group-chat-software\" target=\"_blank\" rel=\"noopener\">Microsoft Teams:<\/a><\/strong> Platform for audio and video conferencing, among other things; Service provider: Microsoft; Teams-specific information: <a href=\"https:\/\/docs.microsoft.com\/de-de\/microsoftteams\/teams-privacy\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection and Microsoft Teams&#8221;.<\/a><\/li>\n<\/ul>\n<h3 id=\"social-media-funktionen\">9.3 Social media functions and social media content<\/h3>\n<p>We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/developers.facebook.com\/products\/social-plugins\/\" target=\"_blank\" rel=\"noopener\">Facebook (social plugins):<\/a><\/strong> Embedding Facebook functions and Facebook content, for example &#8220;Like&#8221; or &#8220;Share&#8221;; Provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" target=\"_blank\" rel=\"noopener\">other Meta companies<\/a> (including in the USA); Data protection information: <a href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"noopener\">Privacy policy<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/developers.facebook.com\/docs\/instagram\" target=\"_blank\" rel=\"noopener\">Instagram platform:<\/a><\/strong> Embedding Instagram content; Service provider: Meta Platforms Ireland Limited (Ireland) and <a href=\"https:\/\/www.facebook.com\/help\/111814505650678\" target=\"_blank\" rel=\"noopener\">other Meta companies<\/a> (including in the USA); Privacy Policy: <a href=\"https:\/\/help.instagram.com\/519522125107875\" target=\"_blank\" rel=\"noopener\">Privacy Policy (Instagram)<\/a>, <a href=\"https:\/\/www.facebook.com\/policy.php\" target=\"_blank\" rel=\"noopener\">Privacy Policy (Facebook)<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/docs.microsoft.com\/linkedin\/consumer\/\" target=\"_blank\" rel=\"noopener\">LinkedIn Consumer Solutions Platform:<\/a><\/strong> Embedding functions and content from LinkedIn, for example with <a href=\"https:\/\/developer.linkedin.com\/product-catalog\/plugins\" target=\"_blank\" rel=\"noopener\">plugins<\/a> such as the <a href=\"https:\/\/docs.microsoft.com\/linkedin\/consumer\/integrations\/self-serve\/plugins\/share-plugin\" target=\"_blank\" rel=\"noopener\">&#8220;Share Plugin&#8221;;<\/a> Provider: Microsoft; LinkedIn-specific information: <a href=\"https:\/\/privacy.linkedin.com\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection&#8221; (&#8220;Privacy&#8221;)<\/a>, <a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">data protection declaration<\/a>, <a href=\"https:\/\/www.linkedin.com\/legal\/cookie-policy\" target=\"_blank\" rel=\"noopener\">cookie policy<\/a>, <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\" target=\"_blank\" rel=\"noopener\">cookie management \/ objection to e-mail and SMS communication from LinkedIn<\/a>, <a href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">objection to interest-based advertising<\/a>.<\/li>\n<li><a href=\"https:\/\/socialblend.com\/\" target=\"_blank\" rel=\"noopener\">Social Blend<\/a> (social media aggregator): Embedding social media feeds; Service provider: Dowsett Rogers Pty Ltd; Privacy Policy: <a href=\"https:\/\/socialblend.com\/page\/privacy\" target=\"_blank\" rel=\"noopener\">Privacy Policy<\/a><\/li>\n<\/ul>\n<h3 id=\"medien\">9.4 Digital audio and video content<\/h3>\n<p>We use services from specialized third parties to enable the direct playback of digital audio and video content such as music or podcasts.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/vimeo.com\/de\/\" target=\"_blank\" rel=\"noopener\">Vimeo:<\/a><\/strong> Video platform; Service provider: Vimeo Inc. (USA); Data protection information: <a href=\"https:\/\/vimeo.com\/privacy\" target=\"_blank\" rel=\"noopener\">Privacy policy<\/a>, <a href=\"https:\/\/vimeo.com\/de\/features\/video-privacy\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection&#8221;.<\/a> <\/li>\n<li><strong><a href=\"https:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"noopener\">YouTube:<\/a><\/strong> Video platform; Service provider: Google; YouTube-specific information: <a href=\"https:\/\/support.google.com\/youtube\/topic\/2803240?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;Privacy and Security Center&#8221;,<\/a> <a href=\"https:\/\/support.google.com\/youtube\/answer\/9315727?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;My data on YouTube&#8221;<\/a>.<\/li>\n<\/ul>\n<h3 id=\"schriftarten\">9.5 Fonts<\/h3>\n<p>We use third-party services to embed selected fonts, icons, logos and symbols on our website.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/fonts.google.com\" target=\"_blank\" rel=\"noopener\">Google Fonts:<\/a><\/strong> Fonts; Service provider: Google; Google Fonts-specific information: <a href=\"https:\/\/fonts.googleblog.com\/2022\/11\/your-privacy-and-google-fonts.html\" target=\"_blank\" rel=\"noopener\">&#8220;Privacy and Google Fonts&#8221;<\/a>, <a href=\"https:\/\/developers.google.com\/fonts\/faq\/privacy?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;Privacy and data collection&#8221;.<\/a><\/li>\n<\/ul>\n<h2 id=\"erweiterungen\">10. extensions for the website<\/h2>\n<p>We use extensions for our website in order to be able to use additional functions.<\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/wordpress.org\/plugins\/gravity-forms-zero-spam\/\" target=\"_blank\" rel=\"noopener\">Gravity Forms Zero Spam:<\/a><\/strong> Spam protection (distinction between wanted comments from humans and unwanted comments from bots and spam); Service provider: Katz Web Services Inc. (USA); Privacy policy: Use on own server infrastructure, <a href=\"https:\/\/www.gravitykit.com\/privacy-policy\/\" target=\"_blank\" rel=\"noopener\">Privacy policy<\/a>. <\/li>\n<li><strong><a href=\"https:\/\/shortpixel.ai\/\" target=\"_blank\" rel=\"noopener\">ShortPixel:<\/a><\/strong> Hosting and optimization of images; Service provider: ID SCOUT SRL (Romania); Privacy <a href=\"https:\/\/shortpixel.com\/privacy\" target=\"_blank\" rel=\"noopener\">Policy: Privacy Policy<\/a>, <a href=\"https:\/\/help.shortpixel.com\/category\/318-legal-privacy\" target=\"_blank\" rel=\"noopener\">&#8220;Legal &amp; Privacy&#8221;<\/a>.<\/li>\n<\/ul>\n<h2 id=\"erfolgs-und-reichweitenmessung\">11. success and reach measurement<\/h2>\n<p>We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (&#8220;A\/B test&#8221; method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.   <\/p>\n<p>In most cases, the Internet Protocol (IP) addresses of individual users are stored to measure success and reach. In this case, IP addresses are <em>generally<\/em> shortened (&#8220;IP masking&#8221;) in order to comply with the principle of data minimization through the corresponding pseudonymization. <\/p>\n<p>Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the &#8211; at least approximate &#8211; location. <em>In principle,<\/em> any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile of the respective service.  <\/p>\n<p>We use in particular:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics:<\/a><\/strong> Performance and reach measurement; Service provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices <strong>(cross-device tracking)<\/strong> and with pseudonymized Internet Protocol (IP) addresses, which are only transmitted in full to Google in the USA <em>in exceptional cases<\/em>, <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245\" target=\"_blank\" rel=\"noopener\">&#8220;Data protection&#8221;,<\/a> <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\" target=\"_blank\" rel=\"noopener\">&#8220;Browser add-on to deactivate Google Analytics&#8221;.<\/a><\/li>\n<li><strong><a href=\"https:\/\/marketingplatform.google.com\/about\/tag-manager\/\" target=\"_blank\" rel=\"noopener\">Google Tag Manager:<\/a><\/strong> Integration and management of other services for measuring success and reach as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/9323295?hl=de\" target=\"_blank\" rel=\"noopener\">&#8220;Data collected with Google Tag Manager&#8221;;<\/a> further information on data protection can be found in the individual integrated and managed services.<\/li>\n<\/ul>\n<h2 id=\"schlussbestimmungen\">12. final provisions<\/h2>\n<p>We have created this data protection declaration with the <a href=\"https:\/\/www.datenschutzpartner.ch\/angebot-datenschutz-generator\/\" target=\"_blank\" rel=\"noopener\">data protection generator<\/a> of <a href=\"https:\/\/datenschutzpartner.ch\/\" target=\"_blank\" rel=\"noopener\">Datenschutzpartner<\/a> and individualized it for our needs.<\/p>\n<p>We may amend and supplement this privacy policy at any time. We will provide information about such amendments and additions in an appropriate form, in particular by publishing the current privacy policy on our website. <\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Privacy policy &#8211; transparency is important to us This privacy policy provides information about which personal data we process in connection with our activities and operations, including our rettenmund.com website. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose","protected":false},"author":2,"featured_media":9000,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-datenschutz.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-8232","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/pages\/8232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/comments?post=8232"}],"version-history":[{"count":1,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/pages\/8232\/revisions"}],"predecessor-version":[{"id":8846,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/pages\/8232\/revisions\/8846"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/media\/9000"}],"wp:attachment":[{"href":"https:\/\/rettenmund.com\/en\/wp-json\/wp\/v2\/media?parent=8232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}